Initial situation:
The Lauchhammer art foundry is considered the oldest art foundry in Germany. The foundry was taken over by the Engelmann brothers in 2018. The company's machinery, equipment, and parts of the building are already outdated and no longer meet current technological standards, which means that orders cannot be processed efficiently.
With more modern production, it is possible to meet customer requirements, fulfill orders in full, and tap into new areas of business.
Procedure:
Market analysis topic: A market analysis should be conducted to record an investment and verify the plausibility of the planning data.
Conducting market analysis
- Determination of market size or market volume
- Assessment of market dynamics
- Research existing products and offers
- Market potential analysis to identify potential demand and areas of application (identification of further potential sales markets)
- Competitive analysis (e.g., according to Porter's 5 Forces)
- Preparation of data in the form of a presentation
- Discussion and presentation of results
Description and presentation of potential market scenarios
- Identifying potential exploitation opportunities and sources of income
- Comparison of possible scenarios in terms of advantages and disadvantages
- Conducting a SWOT analysis to identify strengths, weaknesses, opportunities, and threats
Financing: Development of company-specific financial and cost planning as well as a concept to be submitted to the bank in order to obtain financing.
Result:
We analyze the market for art casting products and provide you with an overview of the market and its key players. You will receive information about potential market segments and volumes to verify your target figures. We will provide you with the results in digital and bound form.
