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A company's expertise is measured by its experience and past performance. Our highest priority is the satisfaction of our customers.

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"It is not that we have too little time, but rather that we do not use the time we have!"
Lucius A. Seneca

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FINNOVAL GmbH
Königstraße 7
01097 Dresden

Fon: +49 (0)351 212 44 710

Mail: kontakt@finnoval.de

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FINNOVAL GmbH
Königstraße 7
01097 Dresden

Fon: +49 (0)351 212 44 710

Mail: kontakt@finnoval.de

HEY

Injection molding manufacturer | SME

BergiPlast GmbH

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Market analysis

to identify market potential and new sales areas

Initial situation:

BERGI-PLAST GmbH is a medium-sized Saxon plastics processing company with 127 employees and headquarters in Berggießhübel near Dresden. As a supplier to the packaging industry and many other branches of industry, BERGI-PLAST GmbH primarily manufactures plastic closures and technical parts. These products are already sold worldwide. The product areas of BERGI-PLAST GmbH mainly include: closures, assembly, and technical parts. The company's expertise lies in the areas of product development, toolmaking, injection molding, and assembly.

BERGI-PLAST GmbH would like to serve additional industries and product lines in the future and is therefore considering potential new sales areas. To this end, suitable industry trends are to be identified and ways of serving these trends are to be outlined. As part of the identification process, recommendations for converting and adapting the production facilities were developed in order to be able to serve the identified market segments.

Procedure:

As part of the strategic realignment of BERGI-PLAST GmbH, a comprehensive analysis was carried out to identify future sales opportunities in new industries and product segments. The focus was on examining global and European demand trends in the field of plastics production.

The first step was to analyze relevant industry trends in order to identify market segments and product areas with high potential for future demand. This was followed by a detailed classification and ranking of these potentials. Feasibility was assessed on the basis of BERGI-PLAST GmbH's current machinery and expertise. In addition, conversion and adaptation options within the production facilities were examined, and the availability of internal resources and future potential in the identified markets were taken into account.

Result:

BERGI-PLAST GmbH's strategic analysis has identified new sales markets and growth opportunities in the field of plastics production. By evaluating market trends, production capacities, and resources, the company can specifically tap into new markets, efficiently adapt its production, and optimize resource utilization. This strengthens its innovative power and ensures BERGI-PLAST GmbH's long-term competitiveness and sustainable growth.

Facts:

The aim of the collaboration was to identify new market segments that could be developed in the future using the expertise of BERGI-Plast GmbH.

2024.

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Experience shows:
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